Where Iron Sharpens Iron.

Proverbs 27:17 is a call to action.

For men tired of lukewarm faith.
For men who know they were made for more.
For men ready to train hard, pray harder, and walk boldly.

This brand is the seed.
The brotherhood is the soil.
The gym is the harvest we’re building together.

Every purchase fuels the mission.
Every member strengthens the movement.
Every man matters.

Because somewhere right now, a man is looking for a place to grow, to be challenged, and to belong.

And we are building it.

Proverbs 27:17 — Where Faith Meets Strength. Where Iron Sharpens Iron.

Jesus is King Collection

Sharpened by Iron. Ruled by the King.

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A brotherhood built on grit, growth, and God.

This isn’t about chasing aesthetics.
It’s about stewardship.
It’s about leadership.
It’s about becoming the man God called you to be.

Every product you purchase directly fuels our mission to build a dedicated training facility — a gym designed to strengthen men in body, faith, and purpose.

A place where men sharpen men, fathers lead boldly, and the next generation finds mentors worth following.
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Proverbs 27:17

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This mark represents more than strength — it represents sharpening.
The crossed iron symbolizes brotherhood forged through pressure. The anvil reminds us that every man is shaped through heat, friction, and discipline. And at the center stands the truth that defines us:
“As iron sharpens iron, so one man sharpens another.”
Proverbs 27:17 exists to build men who build men — spiritually strong, physically disciplined, and boldly led by Christ.